The Story

We are a New School Fitness Apparel brand from Lehigh Valley Pennsylvania, focused on comfortability & that "Look Phenomenal, Feel Phenomenal, Perform Phenomenal" aura. Diversifying in Active Wear & Sports Wear, merging the street & casual fitness attire. I understand the difficulty of life & the challenges that we as humans have to overcome. The human mind & body are truly a phenomenon. They say you can't teach an old dog new tricks, but I believe otherwise. Practice doesn't make perfect but damn sure can create a masterpiece. Unlearning unhealthy habits isn't impossible if you have a purpose. Self-care is vital to the longevity of your life. Most people will ask themselves "where do I start?". Most people overthink the process as if it's some sort of calculus problem, but the answer is simple. Minor but effective changes in your day-to-day decision making. Disciplining your mentality by surrendering immediate pleasure for the exchange of a long-term well-being. Improving your diet & being in the best shape of your life is truly the best feeling hands down. I love pushing the envelope & achieving what I thought I couldn't physically & mentally. What I love the most in the world is being able to help men & women establish self-discipline & Self Confidence.